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Piaget brings Swiss luxe to Vegas

January 2008


As it continues to expand its U.S. retail presence, Swiss retailer Piaget is opening a new corner store in The Shoppes at The Palazzo, Las Vegas' new luxury retail center.

“We've had our eye on Las Vegas for quite some time, but everything had to be just right,” Piaget North America President Larry Boland said in a press release issued on Thursday.

He added that The Palazzo's prime location, adjacent to The Venetian and the Sands Expo and Convention Center, as well as its world-class retail and restaurants, make it an ideal fit for Piaget.

Piaget's corner location at The Palazzo features a classically modern architectural style that is typical of the retailer's other stores around the world. The store spans approximately 1,000 square feet and is surrounded by three walls of windows featuring 10 standalone display units that will house the latest collections.

The store will feature the full collection of Piaget jewelry and timepieces, including boutique-exclusive items and special limited-edition collector's pieces. Among the spotlighted items will be a new “Casino” collection featuring a hand-enameled “roulette-inspired” timepiece and matching pendant, a diamond watch on a strap adorned with dangling, laser-cut, patent leather playing-card symbols, and a one-of-a-kind pair of dice set with 1,056 brilliant-cut rubies and 1,060 brilliant-cut diamonds and an actual clock in place of the sixth side.

The boutique, which officially opened on Jan. 17, is open seven days a week into the late evening and offers private appointments and other VIP/celebrity services.

Source: Nationaljeweler.com
www.nationaljeweler.com