TAG Heuer selects Europa Star's partner IC-Agency for international search engine optimization

March 2009

TAG has chosen IC-Agency, a market leader in luxury digital marketing, to sustainably increase its Internet presence. The strategy deployed encompasses not only Google, Yahoo! and MSN, but also search engines such as Baidu and Yandex, market leaders in the high-growth markets of China and Russia, respectively.

Buyers of luxury goods are increasingly using the Internet to evaluate their purchases, a growing trend that is confirmed year after year by the WorldWatchReport, a market study published by IC-Agency that analyzes dozens of millions of client searches for luxury watch brands on the Internet.

TAG Heuer, a company at the cutting edge of innovation, is fully aware of this trend and has decided to reinforce its visibility in the international search engines so as to make its products more widely available and to increase brand awareness.

"Our objective is to escort our customers throughout their online experience - an experience that generally starts with a search using a search engine such as,
for example, Google. This is a strategic means of access for a brand such as TAG Heuer and we want to take advantage of it in the best way possible"
, says Frederic Layani, International Internet & CRM Manager for TAG Heuer.

The strategic search engine optimization assignment taken on by IC-Agency covers more than 10 markets and is not restricted to the Google, Yahoo! and MSN trio.
As Marc-Olivier Peyer, Senior Innovation Specialist at IC-Agency says,“Our objective is also to achieve strategic positioning in China and Russia through Baidu and Yandex, two search engines that generate more traffic than Google in those high-growth, and increasingly online, watch markets.”

Source: IC-Agency
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