Thomas Borer New Ambassador for Cyrus Watches

December 2010

While the model’s official in-store release is not scheduled to take place before May 2011, and although very few insiders have been lucky enough to glimpse the first images of the models which will be unveiled at the next GTE in Geneva, Thomas Borer, the renowned businessman and former Swiss ambassador to Germany, is among the first to get a peek at the young Cyrus brand.

Thomas Borer New Ambassador for Cyrus Watches

Much like CYRUS the Great, who conquered entire countries and regions, often with no real effort, the young CYRUS brand, thanks to its incredible aura, seems to be set on the same path, conquering very demanding wrists, by all accounts.

A lover of fine things, Thomas Borer appreciated the piece’s classy and exclusive design (3 years in development) as much as its fine detail. The roundness of the piece, its finely worked curves, its 3D dial, its unique hardware˙… So many elements which were able to win over a renowned Ambassador and a big collector of Swiss watches.

Thomas Borer New Ambassador for Cyrus Watches

Kuros collection, in titanium and 5N gold with an anthracite dial

Source: Luxeco & Partners

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