www.worldwatchweb.com- The Marlox Group, based in Biberist (Switzerland), has signed a long-term license agreement with the global luxury fashion brand Givenchy. The company announced the news in the run-up to BASELWORLD 2011, the world watch fair in Basel. The agreement comprises the design, manufacture and worldwide distribution of Givenchy’s timepieces.
The watch and jewelry Group Marlox, founded only two years ago, has announced the signing of a license agreement with Givenchy shortly before the beginning of Baselworld.
“We are delighted to have completed this new license agreement with the prestigious house of Givenchy. This agreement is an important milestone for our Group and reflects our determination to become one of the leading creators and distributors for internationally renowned brands in the watch and jewelry industry” commented Ronnie Bernheim, CEO of the Marlox Group, which he founded with his brother André Bernheim. Part of the founding shareholders are Adrian Keller, Chairman and shareholder of the Swiss business group DKSH.
The two Bernheim brothers also own and run Mondaine Watch Ltd., which encompasses the Mondaine brand, the M-WATCH and Luminox. Mondaine Watch Ltd. will manufacture all Swiss Made watches on behalf of the Marlox Group, including the new Givenchy collection, in its state-of-the–art factory in Biberist (Switzerland). “In close partnership with the management of Givenchy we aim to grow Givenchy’s market share in the watch business through our extensive experience in manufacturing, distribution and marketing. We are confident that we will be able to bring the Givenchy watch collection to new heights globally”, says Ronnie Bernheim. Marlox will distribute the Givenchy collection through its subsidiaries in Europe, USA and China as well as worldwide through leading distributors.
Factory in Biberist
About Marlox Group
The Marlox Group was founded in 2009. The Group currently holds the licenses to manufacture and distribute watches and jewelry for the brands Esprit, Esprit Collection, edc, JOOP!, Pierre Cardin and Puma (watches only). The Marlox Group encompasses Marlox AG, based in Biberist (Switzerland) and Mywa Swiss Watch and Jewelry (Far East) Ltd., based in Hong Kong. The Marlox companies market and distribute watches and jewelry directly to retailers in Germany, Austria, Switzerland, Eastern European countries, USA and the Peoples Republic of China through their own sales force. Mywa manufactures and sells watches and jewelry to the international market through leading distribution partners.
Baselworld Hall 1.1 Stand D31