Bulgari has announced that the successful sales of its specially-designed silver and ceramic ring, have contributed to donate to Save the Children over €11 million Euros, a sound result that paves the ground to exceeding the objective of €12 million Euros by the end of the year.
The specially-designed iconic ring, inspired by the unique B.zero1 jewelry line, has been launched in October 2010 and is available in Bulgari stores worldwide, select department stores, and on Bulgari’s e-commerce website (active in the USA and Japan) for €350 ($370) each, of which €60 ($75) will be donated to Save the Children.
Bulgari’s financial commitment is improving the life of some of the world’s neediest children in 18 countries around the world, namely: Albania, Afghanistan, Bosnia – Herzegovina, Brazil, China, Colombia, Democratic Republic of Congo, Haiti, Indonesia, India, Italy, Montenegro, Japan, Kenya, Ivory Coast, Southern Sudan, Uganda and US domestic programs. Recognizing that there is no development without education, Bulgari’s key focus is to provide quality education opportunities to transform children lives. So far (December 2010), thanks to the Bulgari donation, Save the Children could reach 228,472 Children, train over 5,559 teachers and implement construction and rehabilitation activities in 104 schools.