From September 6-9, 2011, the world’s first International Watch Fair on Facebook took place on the top social network’s website. Participants agreed that this new virtual trade show was an unqualified success. Like any good trade show, the 4-Day International Watch Fair on Facebook provided a forum for buyers, sellers and media representatives to see and evaluate the latest developments in the watch industry.
Hundreds of industry leaders attended the Watch Fair. Major luxury and fashion brands like Gevril, Edox, Fortis, Valentino, Versace, Salvatore Ferragamo, Police, Offshore Limited and others showed off their latest timepiece collections.
According to event organizer, Larry Brauner, Social Media Director for the Gevril Group, an online event like this is no substitute for Baselworld, but it could very easily be the next best thing. The fair was completely free to all participants and provided a great way for any watch brand to gain international exposure with a special discussion area where participants could introduce themselves and ask questions. Since the event was held on Facebook, it was easy to upload high quality photos and add links back to company websites.
With the successful conclusion of the first International Watch Fair on Facebook, plans are already underway for an even bigger watch fair next year.