In the presence of its local Swiss retailers, business partners and representatives of the watchmaking profession, Sequel was proud officially to inaugurate its new offices in the heart of Zug, Switzerland. Centrally located on the edge of the lake, this new office space fully embodies the prestigious nature and Swiss Made essence of the Gc brand, whilst also perfectly showcasing its other leading distributed brand Guess watches.
This headquarters particularly underlines the importance that Sequel places on the Swiss Made nature of its prestige brand Gc. The office of 750 m² houses the new merchandising concept for the brand as well the latest timepieces that were first unveiled at Baselworld. Already based in Zug since 2007, (and member of the Swiss Watchmaking Federation since 2007), Gc shows through this new office move the brand’s continuing commitment to Switzerland, with 20 staff including leading members of management now all grouped under one roof and plans for future expansion in the near future.