Swarovski will present its first Men’s watch collection at BaselWorld

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January 2012

After launching its first collection of men’s jewelry and accessories in 2010, the next obvious step for the Austrian company, a leader in the field of precision cut crystal for 117 years, was to launch a collection of watches entirely for men.

The “Piazza Grande” for men is inspired by the bestselling “Piazza”, which was introduced when the first Swarovski watch collection was launched at Baselworld 2009.

Swarovski will present its first Men's watch collection at BaselWorld
“Piazza Grande” from Swarovski’s men’s collection 2012

Incorporating urban forms influenced by contemporary architecture, the “Piazza Grande” Quartz Rose Gold line will attract men looking for modern elegance, both refined and masculine, while combining the precision and quality of Swiss watch-making.

This distinctive watch, with its large 42 mm diameter, exemplifies purity of line. Within the classic ring of the watch dial, the rose-gold hand-applied Swarovski Swan Logo mark takes its place at the top of the dial.

Alongside the nine other styles, the dial is also offered in elegant navy blue, chic black, or white. The complementing strap is available in genuine leather of various colors, complete with a crocodile embossed structure, or a polished and brushed stainless steel bracelet.