Swiss luxury watch manufacture Frederique Constant heightened awareness on World Heart Day on September 29th in Los Angeles with Chinese Movie star Ms Shu Qi, Frederique Constant brand ambassador for Greater China since 2008.

In collaboration with California’s luxury retailer Chong Hing Jewelers, a public donation ceremony held at Chong Hing’s San Gabriel location marked the official announcement of Frederique Constant’s first-ever partnership with The World Heart Federation.

The opening ceremony included a presentation from Ms. Shu Qi, Frederique Constant US President Ralph Simons, World Heart Federation Board Member and Chair of Scientific, Policy and Advocacy Committee Dr Ann Bolger, and their Chief Science Officer Dr Kathryn Taubert, and Ronald & Ellen Lee, retail leaders and founder of Chong Hing Jewelers. Frederique Constant’s new partnership announcement closed with a donation check of $50,000 handed over to Dr Ann Bolger by US President Ralph Simons. Nearly a thousand community members and dignitaries attended the event.

As a brand that has shown generous support towards heart-health organizations since 2008 with the launch of its best-selling Ladies Automatic Double Heart Collection, Frederique Constant’s Ralph Simons shares, “The World Heart Federation is the apex of organizations leading the global fight against heart disease and stroke. It is an honor for Frederique Constant to align and contribute to the research of such internationally recognized doctors and survey teams.”

In its first partnership with The World Heart Federation, Frederique Constant supported a new multi-national survey conducted in Brazil, India, UK, and the USA through an unrestricted educational grant that revealed a general gap in heart-health knowledge. Together, with exclusively designed and limited edition ladies automatic Double Heart watch model launching early next year, Frederique Constant will continue to heighten and prolong awareness through 2013, further highlighting the focus of this year’s World Heart Day – the prevention of Cardiovascular Disease among women and children.

A closing Charity gala dinner in Downtown’s historic Biltmore Millenium Hotel followed the daytime ceremony where Chinese movie star Ms Shu Qi joined over one hundred community dignitaries for a private celebration. Together with Frederique Constant, The World Heart Federation, and Chong Hing Jewelers, the actress delivered a final toast in honor of World Heart Day.

Source: Frederique Constant