Maurice Lacroix teams up with Fisker Automotive

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October 2012

At this year’s Paris motor show, Maurice Lacroix and Fisker Automotive announced a new co- branding agreement that will see the two entities join forces in worldwide brand building activities. Furthermore, Henrik Fisker, the co-founder and CEO of Fisker Automotive, will act as a Maurice Lacroix Ambassador.

Henrik Fisker, left, and Marc Gläser
Henrik Fisker, left, and Marc Gläser

Marc Gläser, Managing Director of Maurice Lacroix SA, presented the new partnership in the following terms: “I am delighted by this partnership with Fisker Automotive! It is a fantastic and unique opportunity for Maurice Lacroix to collaborate and share ideas with some of the most modern-thinkers and best designers of the automobile industry. Both companies have the innovative spirit and the audacity to develop products that truly stand out”.

Fisker Automotive was founded in 2007 by designer Henrik Fisker, who has designed models for prestigious brands such as Aston Martin and BMW. It has a unique position in the market as a manufacturer of electric vehicles using the company’s own EVerTM extended range technology and is currently designing and developing a range of premium plug-in electric hybrid cars.

Henrik Fisker said: “I find this partnership with Maurice Lacroix really exciting! The Maurice Lacroix watches immediately inspired me and I believe that both our brands share this nice combination of beautiful, understated design with excellent engineering. Our products breathe authenticity and confidence… two key ingredients to create timeless luxury products”.

Source: Maurice Lacroix