As a first surprise for the brand, LM1 took the Public Prize. In all honesty the MB&F staff was stunned by the public’s preference, knowing that LM1 was just one contender among a fantastic pre-selection of 70 timepieces, from the best-known and most prestigious brands.
A few minutes later, Maximilian Büsser and LM1 were called back on stage to accept another prize: Best Men’s Watch. According to industry experts, this is the first time in Grand Prix history that the same timepiece is rewarded a prize both from the public and the professional jury.
The prize-giving ceremony was held in Geneva’s “Grand Théâtre” last Thursday, November 15th. The event was attended by Federal Councillor Alain Berset, representatives of the Geneva authorities, along with the most influential figures in the watch industry – all gathered to celebrate the 12th Art. The Grand Prix has established itself as the awards event of reference on the international watchmaking calendar.