The “Your Time Is Now” campaign is being launched worldwide and features market-specific taglines that reinforce and complete the main claim according to local customer profiles, cultures and mentalities. It stems from the key consumer insights of self-reward, recognition of success and pride. It is a refreshing invitation to spoil yourself, go new places and enjoy your highlife.
Marc Gläser, Managing Director of Maurice Lacroix SA: “This campaign is spot on ! Just what Maurice Lacroix is all about. It is fresh, evocative, inspiring and the message is very clear and direct. I am convinced it will reach out to our customers in a very effective way and also strongly contribute to build the image of our brand which is all about stylish, meaningful enjoyment… with great substance.”
The campaign is composed of 3 visuals promoting men and ladies watches as well as exciting combinations for him and her. The first visual shows a woman as stunning as the watch she is wearing, visibly getting ready for an important appointment. Her time is definitely now. The second visual sees a couple about to board a hydroplane. The moment breathes enjoyment, complicity and excitement. Their time is now. The third eye-catching visual, currently being shot, will feature a man and is set to launch in January.
With this campaign, Maurice Lacroix communicates the craftsmanship, creativity and confidence that characterize the brand and its products.
Source: Maurice Lacroix