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Panerai Presents “O’Clock - Time Design, Design Time” Exhibition in Beijing

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February 2013


After its great success in Milan, the Triennale Design Museum is presenting a new edition of the exhibition O’Clock - time design, design time in the CAFA Art Museum in Beijing.

Curated by Silvana Annicchiarico and Jan van Rossem, the design and arrangement of the exhibition is the work of Patricia Urquiola. The purpose of the show is to explore the relationship between time and design and it has been organised in partnership with the haute horlogerie watch brand Officine Panerai, which at the opening ceremony will present an installation devoted to the design of its watches devised by Patricia Urquiola.

Tourbillon Pocket Watch by Panerai
Tourbillon Pocket Watch by Panerai

Compared to the display in Milan, the exhibition in Beijing includes an expanded, updated selection of works which take account of China’s newly emerging and already established design potential. A wide-ranging display of original site-specific works, installations, design objects, works of art and videos by international artists and designers seek to answer questions such as: “How is time measured?”, “How can passing time be shown?” and “How can time be experienced?”. All the works exhibited tackle subjects such as the passage of time, time’s evolution, and decay over time, in ways that are sometimes ironic, sometimes poetic, sometimes meditative and sometimes critical.

From Left to Right: Submersible, Radiomir & Chrono - Panerai 2013 Novelties
From Left to Right: Submersible, Radiomir & Chrono - Panerai 2013 Novelties

The CAFA Art Museum in Beijing is one of the most important art museums in China. Part of the China Central Academy of Fine Arts, it was designed by the Japanese architect Arata Isozaki and completed in March 2008. Architecturally it is a three-dimensional form with a curvilinear surface, which has acquired a sculptural element through its use of natural slates on the exterior. CAFA is a research institution which organises numerous exhibitions and activities, acting as a platform for Chinese and international cultural exchange.

While figurative art, cinema and photography have developed lengthy and profound reflections on the subject of time, design on the other hand has usually restricted its treatment of the subject to the areas of accuracy, measurement and functionality. Yet the relationship between time and design is actually much more complex and it can open up surprising perspectives from the aesthetic point of view as well as from the functional one.

O’Clock - time design, design time

7th March – 10th April 2013

CAFA Art Museum, Beijing

Curated by Silvana Annicchiarico and Jan van Rossem

Exhibition design and graphics: Patricia Urquiola

Source: Sparkle PR Solutions for Panerai