About the Audemars Piguet Woman
The recent advertising campaign fronting Anouck Lepère bearing the slogan “there are exceptions to every rule” captures the spirit of freedom that defines the Audemars Piguet woman.
Unconstrained by convention, she has a mind of her own without ever surrendering her femininity. She knows that beauty is only skin deep and demands as much from her watch mechanically as she does aesthetically.
- Audemars Piguet 2014 advertising campaign featuring Anouck Lepère
Technology, craftsmanship, design and brand credentials are factors that influence a woman’s choice today and explain why the Royal Oak is one of the best-selling watches in the brand’s repertoire.
First launched for men in 1972, the Royal Oak was the world’s first haute horlogerie sports watch. Touted as having “a body of steel and a heart of gold”, the stainless steel armour of the Royal Oak with its eight-sided bezel and exposed screws had an industrial edge, while the ‘heart’ in the equation referred to Audemars Piguet’s haut de gamme calibre 2121, the world’s slimmest automatic movement with date window at that time.
In 1976, a ladies’ version of the Royal Oak with an automatic movement reached the market. Over the past four decades, the original Royal Oak for women has undergone many changes, cultivating its own idiosyncrasies. An iconic watch from every angle, the Royal Oak and the Royal Oak Offshore chronograph return again this year with a cascade of impressive clarity IF diamonds and extra large cases.
Source: Audemars Piguet