As an independent magazine, we at Europa Star have respect for the equally independent watch brands that take on the established big boys of the industry. MECCANICHE VELOCI is one of those brands. And recently they have been making noise in the industry that would rival the turbo-charged car engines that inspire their timepieces.
At Baselworld, the brand debuted its new Corsacorta Evo watch, one of the must-have watches for next season. For all you engineering buffs, the Corsacorta Evo is inspired by a specific type of engine, where the pistons’ stroke (Corsa) is shorter (Corta) than the cylinder’s diameter. In automotive terms, it allows the engine to gain more power at its highest capacity. In watch terms, it means a well-engineered watch that performs well under any occasion.
But the news from the company didn’t end just at Baselworld. On April 13th, the brand announced the appointment of Riccardo Monfardino as its new Chief Executive Officer. The native Sardinian is no stranger to the watchmaking and luxury sectors. Trained as a goldsmith and a jeweler before his move north to Switzerland, Monfardino spent over fifteen years as Sales Director at Franck Muller. His main task will be to manage the brand’s recent (and quite rapid) expansion, which also coincides with their move to Geneva.
It seems that good things do happen when one combines Italian design and Swiss execution in watchmaking. Keep an eye out for more from MECCANICHE VELOCI, because the Corsacorta Evo is meant to be just the first of several launches coming from the brand this year. (VJ)
- Function: three-hand watch
- Movement: single ETA 2824 mechanical automatic movement
- Case: made of natural titanium or with IPB finishing, with strap attachment via lugs contrasting in colour with the case
- Strap: made of fabric with contrast stitching
- Swiss made