Inspired by classic designs, new British luxury watchmaker Farer is going to great lengths to make time stand still – but not literally, of course. Their goal is to make watches that will stand the test of time. So how are they getting on?
The inspiration behind new British luxury watchmaker Farer is a social commentary. Realizing that everything around us always changes and evolves, they proudly want to represent stability in a sometimes chaotic world. In a fast-paced, technology-driven society, the value of products today is being slowly eroded. So their goal is to make watches that stand the test of time.
Designed in Britain and made in Switzerland, their watches are inspired by life’s journeys. In fact, the brand’s name is actually derived from the medieval word for traveller, and all of their watches are named after inspiring British explorers.
Each Farer watch features a modest 39.5mm case with a durable, brushed stainless steel and rim. The vintage inspired domed sapphire crystal glass gives their watches a retro feel reminiscent of military-dial models of the 1940s and 1950s, featuring a 10mm depth and a curved sunray dial in various finishes. The rhodium plated hands add to that effect, and come in an array of bright colours, accenting each watch with a unique combination of hues.
The attention to the finer details can be seen in the crown, which is coated in bronze and bears the iconic brand emblem. Strap options include luxurious Italian leather or vintage inspired stainless steel Milanese straps. Keeping with the brand DNA of adventure and travel, the straps are interchangeable and allow for a quick change between a rugged weekend trek and a chic city adventure.
The founders of Farer were clearly inspired by a simpler time, when products were built well and could stand the test of time. And it seems they have done well to recreate that feeling today, which is not exactly easy in times when we are inclined to think that what’s next is best. Their efforts have already been noticed, as the brand was listed as one of the best British designers.
The home-grown brand is certainly making the case that we can, once again, relate to our possessions as long-standing and meaningful objects. And maybe most important, we don’t have to break the bank to do it!