Presenting the new Momento Fendi Flowerland

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June 2017

Did someone say summer? Right on trend for the season, the Roman house has released a bold new Capsule Collection of the iconic Momento.

Presenting the new Momento Fendi Flowerland

What better way to beat the summer heat than with a fresh new timepiece strapped around the wrist? When we think bold and fashionable, one of the first names that comes to mind is Fendi.

The Italian luxury house has been impressing us with luxury timepieces for about three decades now, and the newest Momento Fendi Flowerland is no exception.

Presenting the new Momento Fendi Flowerland

True to the Roman style, the new series is playful yet feminine. It is, of course, inspired by the LVMH brand’s Flowerland theme, which is transposed to the timepieces in an edgy way, which is part and parcel of the brand’s personality.

Two versions have been released, one in 34 mm and 40 mm, both embellished with flowers that are delicate yet bold. Together, the alluring timepieces comprise the new Capsule Collection.

Presenting the new Momento Fendi Flowerland

The larger Momento Fendi Flowerland comes in a 40 mm case featuring light and dark pink flower-shaped small seconds and 30 minutes counters, all on a refined sunray brushed dial. The leather strap is decorated with silver leather flowers and contrasting pink conical studs in the center.

The smaller, 34 mm stainless steel case version, features multicolored flowers as hour markers and a clean black dial. Again, it is enhanced by a black leather strap adorned with flowers and those playful conical studs.

Presenting the new Momento Fendi Flowerland

As with previous Fendi timepieces, there is always something unexpected to be found. In this case, every day at midnight, the center of each flower changes its colour to reveal a surprising palette of colour combinations.

Both models also demonstrate the usual attention to detail: once a minute, when the hands align, the brand signature appears for fleeting moment.

Delicate and edgy, the new Momento Fendi Flowerland models remain true to the brand’s apparent lust for life. Overall, the timepieces are fresh and alluring, making them a great eye-catching accessory during the summer season.