news


Swatch News

December 2001




The Swatch 2001 X-mas Special Plume de Fête

The Swatch Boutique Place Vendôme entertains this Holiday Season with a very special gesture: From this prestigious address, exclusivity and originality are being gift wrapped and delivered to Swatch locations around the globe. Affordable luxury now awaits your own celebrations with the beauty of SKIN.

At its debut, the SKIN Plume Savante provoked a modern definition of luxury. Its noted feather, a sensual adornment full of elegance, beauty, and individuality, became the celebrated symbol of exclusivity and of the Swatch Boutique, 16 Place Vendôme, Paris, France.

The 2001 X-mas Special Plume de Fête is an intriguing variation on what has become a symbol of accessible luxury. The stunning transparent 3,9 mm SKIN is the foundation. The clear case showcases a dazzling gold-toned dial, raised golden dots to mark the hours and elegant red hour hands. The feathered accessories are in white, gold and red and are individually inserted into the strap. Its freshness will seduce admirers for holidays to come.

Appropriately set in a special packaging unique to the Swatch Boutique, a stunning gold colored gift band wraps around the box; a holiday gift card, displaying the authentic Place Vendôme seal, reverses to announce the message of the season in many languages.

Source: Swatch Press Release
November 2001