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Swatch World Party

December 2000




Swatch World Party

The Swatch World Party is a brilliant yet discreet reminder of the mysteries surrounding the origins of the celebration of Christmas. It appears to hide coyly from the observer's curious gaze in its red and gold wrapping, rolled up like an ancient parchment scroll. Its refined understatement, with just a hint of seasonal splendors, cannot fail to appeal. A beautiful surprise made to be given or received.

Snow-laden fir-trees, swirling flakes, muffled footsteps in the frozen streets and glimmering lights reflected in the windows of the houses... That is how we often picture the fairytale magic of Christmas. But there are of course other Christmases in other places: dry ones, warm ones, green ones in the tropics or facing the ocean. Whether you prefer palm-trees or pine-trees, Christmas is heralded as a grand celebration, like a wreathed crown placed on the head of the year that has run its course.

Shhh!... It's still a secret, but Swatch has naturally thought of you. Nestling snugly in its fabric pouch - gold-colored outside and spangled crimson red inside - the Swatch World Party 2000 awaits you in its glamorous party dress. Clad in a surprisingly understated black suit dotted with a myriad sparks glowing like the Milky Way, it can be teamed with all your outfits, whatever the time of day. But don't be deceived: its modest airs conceal a piquant touch of playfulness, shown in the 6 pendants hanging jauntily from the loop of the strap. There is a little Christmas tree, a bottle of champagne, a candelabra, a snake, a camel and finally a magnificent “Swarowski diamond”. These gilded pendants are each evocative symbols of the syncretism wrapped up in the feast of Christmas we now know it. A celebration that belongs to both the East and West and has been shaped by the convergence of numerous traditions. The World Party watch is also an invitation to travel, an opportunity to embark upon an imaginary trip to the enchanted lands of a thousand and one nights, or to the frozen world of Nordic legends.

From Swatch's Press Release