With a clear focus on technology and development, IWC Schaffhausen’s next chapter takes its luxury watchmaking heritage to Beijing with a new Flagship Boutique. A global economic epicenter of tradition with its opulent palaces, temples, huge stone walls and gates, as well as its art treasures, the capital of the People’s Republic of China is also home to Parkview Green, a new prestigious and innovative landmark in the heart of the central business district.
- The exterior of the IWC store at Parkview Green Mall, Beijing
“Our new Flagship Boutique, now the second in Asia, takes IWC’s watchmaking heritage to a new level,” explained IWC CEO Georges Kern. “We are proud to celebrate this occasion with our distinguished guests and to honor the importance of the Chinese market with an exclusive timepiece”.
- The interior of the IWC store at Parkview Green Mall, Beijing
Setting new standards in both form and function with the use of innovative environmental technologies, Parkview Green hosts a microclimate free from Beijing’s extreme seasonal climates. This novel concept is consistent with IWC’s founding principles: creating innovative watches with technologies ahead of their time, while always respecting sustainability and tradition.