Schaffhausen-based IWC this week opened its first store in Italy on Piazza di Spagna 28, in the heart of the nation’s capital.

“Hardly anyone goes to Rome without visiting Piazza di Spagna,” says IWC CEO Georges Kern. “We are delighted to present our mechanical masterpieces as well as the company’s tradition and philosophy in such a historic and prestigious setting.”

IWC’s store on Piazza di Spagna 28, Rome, Italy

Located in one of Rome’s historic palazzi, the new, 40-square-metre boutique is immersed in natural light from large windows. Using dark woods and other materials such as chrome and leather, IWC’s in-house architects have created an atmosphere that reflects both the clear lines of the watches and the heritage that is inseparably linked to the brand.