170. retail-world

IWC opens first boutique on a cruise ship

June 2013

IWC has opened its first own-name boutique on a cruise ship. The 60m2 store is one of the luxury shops to be found on the 1,020-foot “Mariner of the Seas”.

The IWC boutiqe on board “Mariner of the Seas”
The IWC boutiqe on board “Mariner of the Seas”

The new store has the familiar IWC retail environment of dark and white wood, glass, leather and polished stainless steel.

Cruise-goers will be able to experience the new boutique on Asian cruises sailing out of Singapore and Shanghai.