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Montblanc Unveils New York Boutique on Madison Avenue

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October 2013


Expansive exterior floor to ceiling windows display the latest offerings from the luxury brand. Loyal customers and global travelers alike will recognize the iconic Montblanc star, which will usher them into the contemporary 3,200 square foot store with beautiful Swarovski crystal curved glass floating chandeliers and a private client room for product viewings.

The interior of the store reflects Montblanc’s heritage- the celebration of the written word. With a wall dedicated to the largest collection of limited edition writing instruments in North America, enthusiastic connoisseurs will be able to see unique pieces ranging from the annual Writers Edition to Patron of Arts and the exceptionally rare pieces that are the specialty of the Artisan Atelier. Additionally, the cultivation of writing is further reinforced by two large writing desks – two retreats that stand ready to welcome the world’s literati.

Josh Lucas
Josh Lucas
CEO at Montblanc Jerome Lambert, model Karlie Kloss and President & CEO at Montblanc North America Jan-Patrick Schmitz
CEO at Montblanc Jerome Lambert, model Karlie Kloss and President & CEO at Montblanc North America Jan-Patrick Schmitz
Olivia Palermo and Johannes Huebl
Olivia Palermo and Johannes Huebl

“Montblanc has proudly been a part of the New York City community since 2003” said Jan-Patrick Schmitz, Montblanc North America President and CEO, “as a global leader in exquisite writing instruments and men’s accessories, we are eager to welcome our New York city family and travelers alike to our new home.”

The new location displays the Heritage Collection writing instrument, which honors Montblanc’s more than 100 years of continued leadership, highlights its technical innovation and celebrates the pioneering spirit of the early 20th century. The boutique is also home to the limited edition “Signature for Good Collection” to benefit UNICEF, launched during the 2013 Academy Awards and extended through March 2014. Ten percent of the retail sales of items purchased from the special edition collection of writing instruments, jewelry pieces and leather accessories will help UNICEF improve access to education, including constructing schools in Africa, Asia and Latin America.

Source: Montblanc