A world watch tour

Mexico: an unconventional watch market


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May 2019

Mexico: an unconventional watch market

The country is undoubtedly Latin America’s giant in terms of luxury watches consumption, clearly ahead of Brazil or Argentina. It is an important market for some of the most extravagant timepieces in the world. We met key retailers and brand managers in Mexico.


ts ranking in the official Swiss watch export figures does not reflect its real potential for fine watchmaking and independent brands. The SIAR exhibition in Mexico City is the get-together of local collectors particularly focused on the most audacious timepieces.

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