Exclusive China Report


Chinese fashion: breaking the curse?

ANALYSIS

Français
November 2019


Chinese fashion: breaking the curse?

Some big names in luxury have already tried to launch Chinese avatars and had their noses bloodied. The obstacles are formidable. Startup Atelier Wen is making the Made in China label its own, as it takes its turn at promoting Chinese culture through watchmaking and lifestyle.

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everal global luxury houses, hoping to capitalise on the growing influence of Chinese culture and cater to local taste, have launched brands dedicated to this giant market. One of the best examples is Shanghai Tang, a fashion firm acquired by Richemont in 1998 with high ambitions.


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