Pre-owned watches

WatchBox: when a retailer successfully goes digital


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February 2019

WatchBox: when a retailer successfully goes digital

Danny Govberg is the heir to an illustrious family of Philadelphia watch retailers. In just a few years, the American has shaken up his business model to focus on two main areas: e-commerce and pre-owned watches. This year, the entrepreneur is targeting sales of over $200 million with his WatchBox platform. He is also expanding internationally, starting with Switzerland.


e arrive at a superb nobleman’s house on the shore of Lake Neuchâtel to be welcomed by Susanne Hurni and Patrik Hoffmann. This renowned duo from the Swiss watchmaking world are naturally associated with Ulysse Nardin, having spent several decades there. However, we will need to get used to seeing them in a new light currently better known across the Atlantic: that of the online second-hand watch sales platform WatchBox.

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