The digital transformation of watchmaking

Blockchain on the move in the watch industry

INTERVIEW

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By Serge Maillard

May 2021

Announcements are coming out about alliances between luxury brands around shared blockchain solutions. One of the most important players on this booming scene is the French consortium Arianee, which partners with Breitling and Vacheron Constantin among others. We met its CEO and co-founder Pierre-Nicolas Hurstel.

Blockchain on the move in the watch industry

INTERVIEW

Español Français Pусский

By Serge Maillard

May 2021

Blockchain on the move in the watch industry

Announcements are coming out about alliances between luxury brands around shared blockchain solutions. One of the most important players on this booming scene is the French consortium Arianee, which partners with Breitling and Vacheron Constantin among others. We met its CEO and co-founder Pierre-Nicolas Hurstel.

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