The digital transformation of watchmaking

Blockchain on the move in the watch industry


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May 2021

Blockchain on the move in the watch industry

Announcements are coming out about alliances between luxury brands around shared blockchain solutions. One of the most important players on this booming scene is the French consortium Arianee, which partners with Breitling and Vacheron Constantin among others. We met its CEO and co-founder Pierre-Nicolas Hurstel.


ith the long lifecycle of watches and the importance of traceability in the industry, papers of origin will probably not be enough in the future. Solutions for “digital doubles” or “digital passports” that enable a particular model to be traced thanks to a unique token registered on a blockchain, are multiplying.

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