Swatch Group

Swatch x Omega: what madness is this?

EDITORIAL

By Pierre Maillard

July 2022

All it took was the announcement of an unprecedented and vaguely incestuous marriage between Swatch and the Speedmaster Moonwatch, Omega’s iconic timepiece, to trigger a new global watch tsunami. What’s the meaning of it?

Swatch x Omega: what madness is this?

EDITORIAL

By Pierre Maillard

July 2022

Swatch x Omega: what madness is this?

All it took was the announcement of an unprecedented and vaguely incestuous marriage between Swatch and the Speedmaster Moonwatch, Omega’s iconic timepiece, to trigger a new global watch tsunami. What’s the meaning of it?

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Swatch x Omega: what madness is this?

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Swatch Group

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