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The digital transformation of watchmaking
All the (official) dials of the TAG Heuer connected
SMARTWATCHES
Español
By Europa Star
January 2017
All the (official) dials of the TAG Heuer connected
SMARTWATCHES
Español
By Europa Star
January 2017
Smartwatch faces - All the (official) dials of the
TAG Heuer
connected
WATCH FILES
The digital transformation of watchmaking
Visiodome: a new solution for remote presentations
TECHNOLOGY
July 2021
Since the outbreak of the pandemic, one of the most challenging issues for the watch industry has been how to present and display watches remotely. Several (...)
SevenFriday, a pioneer in digital watch authentication
May 2021
While there’s been a lot of talk about the application of blockchain technology to guarantee the authenticity of watches, independent brand SevenFriday has (...)
Dimension, sound, light: the digital illusion of reality
INNOVATION
April 2021
To appeal to collectors and beyond, replicating the physical experience online is a new imperative for the watch industry. The Covid-led lockdowns, the (...)
eBay unveils ambitious plans for its watch segment
E-COMMERCE
March 2021
Online marketplace eBay has its sights on the top end of the market, starting with watchmaking. The e-commerce behemoth has just set up a new (...)
Ariel Adams on the digital evolution of the watch industry
CONVERSATION
décembre 2020
The founder of aBlogtoWatch shares his thoughts as new digital initiatives are piling up this year in reaction to the pandemic crisis. A candid (...)
Instagram Live: social media show their limits
CORONAVIRUS CHRONICLES
June 2020
Numerous players in the watch industry have responded swiftly to the absence of physical encounters by increasing the number of sessions and interviews (...)
Watchmaking’s “pre-Netflix” moment
CORONAVIRUS CHRONICLES
April 2020
The pandemic has led to the accelerated digitisation of our daily life. However, the watch industry finds itself still stuck at a stage similar to that of (...)
Online sales in the fast lane
CORONAVIRUS CHRONICLES
April 2020
The coronavirus crisis is leading to grand-scale initiatives, such as total lockdowns, which would have been considered impossible only a few weeks ago. We (...)
Talking watches at Google
IN THE SILICON VALLEY
January 2020
To say that Google has been quite active on the smartwatch front last year year would be an understatement. In January 2019, it acquired the Fossil Group’s (...)
“Swiss brands left too much space for generic websites”
MARIO PESERICO
December 2019
In our latest report about the transformation of the watch world, we selected six major issues which are having a profound impact on the industry’s present (...)
Watchmaking in the age of digital complexity
EDITORIAL
December 2019
Watchmaking has now fully entered the age of digital complexity. Unlike the well-oiled networks of the past, the jungle we’re dealing with today is more or (...)
“White glove” delivery, popular in China, comes to Switzerland
E-COMMERCE
September 2019
Gübelin is expanding its e-boutique by offering personal one-day delivery for online orders of watches starting at CHF 5,000. The Swiss retailer’s digital (...)
Watchdreamer: the leasing formula
E-COMMERCE
July 2019
Paying in monthly installments is already standard practice in the automotive industry. In Switzerland, a startup now offers to buy watches on credit. The (...)
Mechanical, quartz or connected?
INDUSTRY
June 2019
Is there still room for every category of timepiece in the 21st century? Innovation suggests there is. But only the market can give us the definitive (...)
Gucci: “The watch industry must move on e-commerce”
INTERVIEW
May 2019
A major player in the watch industry, Gucci has just launched the Grip, a new collection based on the universe of its creative director Alessandro Michele. (...)
Movado Group: how to stay relevant in the digital age
STRATEGY
May 2019
The American group is undertaking several initiatives to keep on track with new generations: it has just acquired fashion brands MVMT and Olivia Burton, (...)
Instagram, “long time” and “short time”
OPINION
March 2019
The paradox of the supposedly forward-looking new networks is that they constantly plunge us into a distant and magnified past. The internet has given us (...)
“Bridging connection and complication”
FREDERIQUE CONSTANT
February 2019
Frédérique Constant has passed the 30 year mark. With characteristic discretion and a style that is anything but exuberant, the brand recently acquired by (...)
A new e-retail formula in the United States
DISRUPTION
February 2019
An expert of the American watch retail network has come up with a system where brands and representatives could finally cooperate in terms of online sales. (...)
Digital vs. analogue
WATCHWORDS
January 2019
“Analogue” stands apart. It’s real and authentic. It’s vinyl, it’s 35mm. What you see is what you get. It’s kind of vintage, and it’s cool (...)
Being together (in real life)
EDITORIAL
August 2018
As the virtual world spreads out to encompass every aspect of our lives, the need for direct contact, physical presence, face-to-face dialogue, coming (...)
Online exclusivity: will luxury brands win this war?
E-COMMERCE
August 2018
Producers of high-end goods recently won an important case before the European Court of Justice. The latter banned retailers from selling products on third (...)
BrandCloud and the omnichannel model
RETAIL
August 2018
This is an ambitious project, almost frightening by its scope. But it is worth a closer look, since its ultimate aim is to create a simple and effective (...)
Mechanical smartwatches
CONNECTION
July 2018
In rapid succession, starting with an advance announcement, the start-up X-One and Frédérique Constant both recently presented mechanical smartwatches. A new (...)
How digital democratised luxury
STUDY
May 2018
Luxury today is open to more and more people, with digital technology having had a huge impact on this change. Piers Schmidt reports on how he believes the (...)
Why do new generations grow suspicious of social media?
May 2018
Today, it is crucial for luxury brands to observe the consumer behaviour of those born between the mid-1990s and the mid-2000s. Studies suggest that (...)
The forced march towards digitisation
12 DISRUPTIONS IN THE WATCHMAKING INDUSTRY
May 2018
Sponsored content on Facebook, e-commerce websites, transparent watch prices, massive investment in SEO on Google – faced with the digital tidal wave that (...)
Watches and connection: parting on good terms
12 DISRUPTIONS IN THE WATCHMAKING INDUSTRY
April 2018
Every market needs a strong symbolic leader, a locomotive, a benchmark to ensure its survival. Rolex is that symbol for the “traditional” watch, and Apple (...)
GPS, satellite, radio, internet
TRAVEL WATCHES
February 2018
Like the Tissot T-Touch addressed in this dossier, Japanese watchmakers best stand out for their integration of new technologies into their watches, and (...)
It may be smart, but is it clever?
WATCHWORDS
January 2018
The Internet of Things promises a multitude of additional smart devices that will embed internet connectivity into even more areas of our lives, making (...)
The impenetrable jungle of e-commerce
SCENARIOS
October 2017
I decided to play Candide, acting as if I knew absolutely nothing about watches.
Fashion watches: the Apple effect
VOLUME BRANDS
June 2017
Technology is clobbering the fashion-watch business. Can it also save it? Fashion-watch leader Fossil thinks so.
Dial or screen?
WATCHWORDS
June 2017
The word “dial” is the kind of linguistic fossil I love to discover. Most words are fossils, in the sense that they bear the imprints of a time long past, (...)
Where will it all end?
FREELY SPEAKING
June 2017
Talking with a friend recently, I noticed that in addition to the Rolex Deepsea on his right wrist (he’s left-handed), he was wearing a very slim apparatus (...)
The internet has changed the rules of distribution
RETAIL
January 2017
The volatility in purchasing, which has become global and migratory depending on international prices, is posing serious problems for the brands, (...)
Digital Luxury Group releases its World Watch Report Smartwatch Feature
DATA
July 2015
As no surprise to many, 2014 was the “year of the smartwatch”. But what is more surprising is the projection for the smartwatch segment for (...)