The digital transformation of watchmaking

Online sales in the fast lane


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April 2020

Online sales in the fast lane

The coronavirus crisis is leading to grand-scale initiatives, such as total lockdowns, which would have been considered impossible only a few weeks ago. We have all been transformed by force into the guinea pigs of an unprecedented social experiment. We are urgently having to reorganise our priorities, logistics and distribution. Digital, which isolates as much as it connects, is increasingly becoming our daily focus of activity – including for the watch sector.


he coronavirus is driving a change of priorities: the strategies of technological and social “mutation”, which should have taken place over years, are now being implemented in a matter of hours. Political leaders are instantaneously taking decisions that will affect the daily lives of millions of citizens for a long time to come.

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