The digital transformation of watchmaking

Watchmaking’s “pre-Netflix” moment


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April 2020

Watchmaking's “pre-Netflix” moment

The pandemic has led to the accelerated digitisation of our daily life. However, the watch industry finds itself still stuck at a stage similar to that of film or music, before the emergence of Netflix and Spotify – a vast digital jungle where counterfeiting and piracy prevail over the few authorised spaces. As inventories pile up and online outlets begin massively discounting, it’s high time the digital landscape was properly structured and legitimised. But how is the watch industry to go from Napster to Netflix?