The digital transformation of watchmaking

eBay unveils ambitious plans for its watch segment

E-COMMERCE

By Serge Maillard

March 2021

Online marketplace eBay has its sights on the top end of the market, starting with watchmaking. The e-commerce behemoth has just set up a new authentication procedure for models bought and sold for over $2,000, with a view to winning the trust of customers in a market plagued by defects and counterfeits. We interviewed Tirath Kamdar, head of the luxury goods division of the Californian giant.

eBay unveils ambitious plans for its watch segment

E-COMMERCE

By Serge Maillard

March 2021

eBay unveils ambitious plans for its watch segment

Online marketplace eBay has its sights on the top end of the market, starting with watchmaking. The e-commerce behemoth has just set up a new authentication procedure for models bought and sold for over $2,000, with a view to winning the trust of customers in a market plagued by defects and counterfeits. We interviewed Tirath Kamdar, head of the luxury goods division of the Californian giant.

T

he lockdown measures put in place throughout the world in response to the pandemic have led to a strong acceleration in e-commerce. One of the giants of online sales is eBay, a platform that functions as a marketplace between private or professional sellers and buyers.

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