The digital transformation of watchmaking


eBay unveils ambitious plans for its watch segment

E-COMMERCE

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March 2021


eBay unveils ambitious plans for its watch segment

Online marketplace eBay has its sights on the top end of the market, starting with watchmaking. The e-commerce behemoth has just set up a new authentication procedure for models bought and sold for over $2,000, with a view to winning the trust of customers in a market plagued by defects and counterfeits. We interviewed Tirath Kamdar, head of the luxury goods division of the Californian giant.

T

he lockdown measures put in place throughout the world in response to the pandemic have led to a strong acceleration in e-commerce. One of the giants of online sales is eBay, a platform that functions as a marketplace between private or professional sellers and buyers.


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