Those who innovate

Behind the scenes: a watch design war


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July 2020

Behind the scenes: a watch design war

On an object that measures just a few centimetres across – a watch – the shapes and lines can sometimes end up looking disturbingly similar... even when it’s not a case of outright copying, or criminal counterfeiting. Given the financial and strategic stakes, many disputes arise. In a branch that is fond of discretion, these differences are generally resolved behind the scenes. We interviewed an intellectual property specialist working in the watch industry, Emmanuel de la Brosse, founder of the IP Board consulting firm.


ntellectual property is one of the hot topics of the 21st century, which has seen the emergence of a knowledge economy alongside the unprecedented dissemination of information via digital channels. The ongoing patent wars between Apple, Samsung and Huawei, as well as other tech giants, are only a foretaste of what lies ahead.

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