Those who innovate


The lesson of Rolex

WHEN INNOVATION IS A CONTINUOUS PROCESS

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October 2020


The lesson of Rolex

In watchmaking circles, people tend to mock Rolex fans who buzz with excitement on social media because the brand with the crown logo has made some minute change – the shape of a hand, a touch of colour – to one of its iconic models. But they’ve got it all wrong. Because that is precisely the essence of innovation as practised by Rolex.

I

n watchmaking circles, people tend to mock Rolex fans who buzz with excitement on social media because the brand with the crown logo has made some minute change – the shape of a hand, a touch of colour – to one of its iconic models. But they’ve got it all wrong. Because that is precisely the essence of innovation as practised by Rolex.


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