Watchmaking in China

Pilo & Co: a case study in China


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September 2019

Pilo & Co: a case study in China

Active in the challenging segment of affordable Swiss watches – unlike the majority of independent watchmakers, who go for the high end – the brand founded in 2001 by Amarildo Pilo has focused its development efforts on the Chinese market.


efore the wave of independent micro brands and luxury artisans, Amarildo Pilo had already launched his own watch company, in a much more accessible range, with an average price of 1,000 francs for a mostly automatic output.

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