20. time-business

Mexico - An unconventional watch market


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January 2019

Mexico - An unconventional watch market

It is hard to put an accurate figure on the population of the biggest cities in the world. What we do know is that most of them are in developing countries, such as Mexico (Mexico City, 21 million people). And they will matter for the future of the watch industry. We met key professionals from these giants that are still dwarfs on the global watch map… for the moment.


ts ranking in the official Swiss watch export figures does not reflect its real potential for fine watchmaking and independent brands. The SIAR exhibition in Mexico City is the get-together of local collectors particularly focused on the most audacious timepieces.

This article is reserved for Europa Star Club members only.

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