e have been tackling the issue of the arrival of Blockchain in the watch industry since last year (read our detailed article here). Indeed, things are developing swiftly and we have already seen watches inspired by the bitcoin, or timepieces created and certified inside this “chain” technology.
Blockchain is now taking a new dimension in the industry with its adoption by one of the most respected brands on the watch stage, Vacheron Constantin. The Geneva manufacture is Richemont’s pilot brand for testing the certification of its watches via Blockchain technology.
A unique number is assigned to a unique object, making the two inseparable and securing data. Blockchain certification serves to avoid paper authentication, which can easily be forged.
Blockchain certification serves to avoid paper authentication, which can easily be forged. This new technology makes it possible to create a forgery-proof digital certificate of authenticity, which follows the watch throughout its life, even if that involves several changes of owner. A unique number is thus assigned to a unique object, making the two inseparable and securing data relating to the property, value, nature and authenticity of the timepiece.
- Les Collectionneurs, Vacheron Constantin’s first collection to benefit from digital certification through the Blockchain technology
A new technology for vintage watches
Vacheron Constantin has chosen to conduct a first test on its Les Collectionneurs collection. Hunted out and selected by the brand’s heritage specialists, these vintage watches cover the entire 20th century. They are made available to connoisseurs at dedicated events organised in Vacheron Constantin boutiques around the world.
This offer without parallel in the watchmaking world now benefits – in addition to the printed certificate – from the new, protected digital certificate, guaranteeing its authenticity in a durable, immutable and transparent manner.
Vacheron Constantin also incorporates other elements within the certificate, such as a history of the item concerned as well as information on the collection and the brand.
In addition to the possibility of effectively combating counterfeiting and ensuring traceability over time, Blockchain technology-enabled certification allows Vacheron Constantin to incorporate other elements within the certificate, such as a history of the item concerned as well as information on the collection and the brand.
This first experience was presented at Viva Technology 2019 in Paris.