ince 2010, sales of Ice-Watch in Germany have strongly increased and the brand quickly settled in the national Top 5 in the watch segment between €50 and €100. The German market directly adopted the innovative concept of colorful fashion watches at accessible prices.
Since 2012, the brand has strongly structured its organisation with, in particular, a 6,000m2 logistics centre located in Bastogne, headquarters of the brand and located in the heart of Europe. Today partner Belgian and French points of sales are delivered with timepieces in less than 48 hours. This flexibility is appreciated by retailers and has already demonstrated its strength as the brand is closer to the market and its consumers, so that it can better anticipate needs and trends.
- Team ILG Germany-Ice-Watch: Frank Plewka, Bujar Feta, Vincent Nicolay, Daniel Friede, Jean-Pierre Lutgen, Matthias Zarbock, Ralf Schulz, Oliver Rottweiler, René Reiher, Süleyman Öztürk, Anna Schneider, Claudia Kühn, Gabriele Vleurinck, Melanie Gressel.
ILG Germany GmbH (former TWC Uhren GmbH), established in Germany since 2001, is a subsidiary of the Group ILG based in Switzerland and is present in 74 countries. The group is specialized in the distribution of Aigner, Saint Honoré, Cerruti watches, Swiss Military Hanowa and many other watches brands under license, such as Timberland and Police.
"The Ice-Watch collections fit perfectly with our current brands, said Matthias Zarbock, Sales and Marketing Director of ILG Germany GmbH. “Ice-Watch enjoys a strong sympathy with German jewellers. Hard to forget the colorful columns of Becubic, the emblematic packaging of the Ice-Watch watches, which revived the jewellers’ windows and brought a real fresh wind to the watch market in 2007. Since then, the brand has continued to innovate and reinvent itself with a quality that is now recognized and a well-established reputation. In addition, the new stainless steel collection ICE steel and its feminine and masculine models with updated watchmaking codes open the door to a new challenge that we are ready to meet the Ice-Watch team.”