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Pilo & Co: a case study in China

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September 2019


Pilo & Co: a case study in China

Active in the challenging segment of affordable Swiss watches – unlike the majority of independent watchmakers, who go for the high end – the brand founded in 2001 by Amarildo Pilo has focused its development efforts on the Chinese market.

B

efore the wave of independent micro brands and luxury artisans, Amarildo Pilo had already launched his own watch company, in a much more accessible range, with an average price of 1,000 francs for a mostly automatic output.


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