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Europa Star

Trade in an Apple Watch for a traditional watch

TROVERIE

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October 2019


Trade in an Apple Watch for a traditional watch

The ubiquitous Apple Watch is becoming the new standard timepiece of the 21st century. And while its market share continues to grow, some people believe that it could also encourage the sale of traditional models, by finding its way onto more and more wrists. The American online platform Troverie, which brings together authorised retailers from across the country, is offering an Apple Watch trade-in programme in exchange for a gift certificate for a traditional watch.

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he American company Troverie, which was launched last year, has set itself the goal of creating a bridge between American watch retailers and their consumers, by bringing them together on the same platform. It is thus possible to access the inventory of more than 70 authorised American points of sale covering 18 brands on the site of Troverie. Customers can decide to have their watch delivered, or to pick it up at the nearest retailer.


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