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How Louis Erard is engineering its metamorphosis

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February 2020


How Louis Erard is engineering its metamorphosis

From “entry-level mechanical watches” to “entry-level watchmaking excellence”: this more or less sums up the path of Louis Erard since 2004. CEO Alain Spinedi explains the reasons for and effects of the multiple crises affecting the priced Swiss mechanical watch brands and shows us how the brand’s strategy is adapting to the new situation.

F

rom “entry-level mechanical watches” to “entry-level watchmaking excellence”: this more or less sums up the path of Louis Erard since 2004. CEO Alain Spinedi explains the reasons for and effects of the multiple crises affecting the priced Swiss mechanical watch brands and shows us how the brand’s strategy is adapting to the new situation.


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