n November 2020, Watchfinder & Co. released a 12-month study of Google data to identify the world’s most sought-after luxury timepieces – representing more than 62 million searches for more than 2,080 different brands and models.
Voici le Top 5:
1. Rolex Submariner Approximately 5.1 million searches, an average of 430,000 per month
2. Rolex Daytona Approximately 3.8 million searches, about 320,000 per month
3. Rolex Datejust Approximately 2.5 million searches, about 210,000 per month
4. Rolex Oyster Perpetual Approximately 1.8 million searches, about 150,000 per month
5. Audemars Piguet Royal Oak Approximately 1.4 million searches, about 110,000 per month
Sources: Google / Watchfinder & Co.