TAG Heuer teams up with Netflix film “The Gray Man”

July 2022

TAG Heuer teams up with Netflix film “The Gray Man”

The brand has announced a partnership with Netflix for their new film from Joe & Anthony Russo, The Gray Man. Starring Ryan Gosling, a TAG Heuer brand ambassador who is the face of the Carrera Three Hands, the international spy thriller sees him on the run as assassin Sierra Six.


etflix new movie The Gray Man sees TAG Heuer brand ambassador Ryan Gosling take on his biggest role yet, directed by the duo behind Avengers: Infinity War and Avengers: Endgame. When the CIA’s most skilled operative (Gosling) - whose true identity is known to none - accidentally uncovers dark agency secrets, a psychopathic former colleague (Chris Evans), puts a bounty on his head, setting off a global manhunt by international assassins. Regé-Jean Page, Ana de Armas, Jessica Henwick, Wagner Moura, Dhanush, Billy Bob Thornton, Alfre Woodard and Julia Butters also star in the movie directed by Joe & Anthony Russo.

The partnership features work from award-winning photographer, Pari Dukovic, to capture Gosling as The Gray Man’s Sierra Six while donning the TAG Heuer Carrera Three Hands. Pari’s unique lens on The Gray Man is the core of a global 360° campaign activated in nearly 80 countries and brought to life across 150 TAG Heuer retail locations.

“We are thrilled to partner with Netflix for The Gray Man – not only does it star our very own brand ambassador in the form of Hollywood icon Ryan Gosling, but with a cast that also includes Chris Evans and Regé-Jean Page. With the Russo brothers directing, it already is the must-watch movie of 2022. And what else would Gosling’s unflappable Sierra Six wear than a TAG Heuer Carrera Three Hands – an iconic timepiece that is designed for those who don’t crack under pressure,” said TAG Heuer CEO Frédéric Arnault.

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