Vacheron Constantin reopens newly renovated Zurich boutique

June 2024

Vacheron Constantin reopens newly renovated Zurich boutique

After three months of renovation, the 100-square-meter store swings its doors open again. For the first time worldwide, the boutique features an exclusive watchmaking wall, illustrating the meticulous attention to detail and exquisite finishes that define the Swiss watchmaker’s timepieces.


acheron Constantin, the luxury Swiss watchmaking maison, celebrates the reopening of its boutique in Zurich. Located at Bahnhofstrasse, one of the main streets for luxury shopping, the boutique demonstrates the highest level of client-centred service, encouraging interaction with the in-house master watchmaker which allows clients to witness an unforeseen level of craftsmanship.

Spanning over 100 square meters, the boutique is inspired by the refined design aesthetic of the maison in the heart of Geneva. The exterior features a unique façade inspired by Vacheron Constantin’s Maltese cross emblem, and the interior is exuding an intimate and warm environment for watch enthusiasts and collectors to be greeted with personal attention. This new boutique invites clients to immerse themselves into the culture, history, and excellence that define the maison.

“The Zurich boutique opened its doors for the first time in 2016, and we are delighted to further strengthen the long-lasting relationship of our maison with local clients in a new setting and design. Watch enthusiasts and connoisseurs are invited to immerse themselves into the Vacheron Constantin’s world of Haute Horlogerie, discover our heritage, craftsmanship and technical excellence that defines the maison,” says Clémence Charrier, Brand Director Central Europe.

Vacheron Constantin reopens newly renovated Zurich boutique

To enhance the appreciation of Vacheron Constantin’s unique craftsmanship, the boutique proudly showcases a captivating “Watchmaking Wall”. Positioned in an exclusive section, this wall epitomises the meticulous attention to detail and exquisite finishes that define Vacheron Constantin timepieces. Reflecting the maison’s unwavering commitment to the Hallmark of Geneva since 1801, this feature serves as a testament to the brand’s heritage and dedication to excellence. Visitors will gain a deep appreciation for each stage of crafting the maison’s calibres and they will witness the meticulous finishing processes, including polishing, straightening, chamfering, centring, and flattening, among over 30 other crafts.

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