ost of this book replicates the formula of its predecessor. Each of the chapters on the decades from 1961 to 2000 opens with a chronology of significant events and a table of movements developed during the period. This is followed by a gallery of timepieces, accompanied by photographs, texts illustrating their genesis, and technical data sheets.

A wide selection of annotated advertisements allows readers to follow the evolution of the brand from an image perspective. Technical innovation receives the attention it deserves through a review of patents. The final sections present documents ranging from the company’s publications to articles in the specialist press.

The years from 2001 to 2025 are treated differently. After the dates and movements, the reader finds a linear narrative that includes all the subjects analyzed separately in the previous chapters. This is chronicle and not yet history, although some of its elements already appear destined to leave an indelible mark on the Rolex myth.

The appendixes include a selection of bespoke objects that became collectibles in themselves, and a list of the models (References) featured in the book.

Marco Strazzi is the author of nine historical books about watches and is the content creator of the 10e10.ch website and YouTube channel.

The PDF preview file, book trailer and link to the book’s Amazon page are available online.

• Page count: 320
• Binding type: hardback
• Trim Size: 8.5“x 11”
• Languages: English and Italian
• Color: Full color
• Weight: 1.7 Kg
• Price: $ 190 / € 180 / CHF 180
• ISBN: 979-12-985889-0-5