2010 marks 150 years of TAG Heuer, which was founded in 1860. Celebrating its growth from a small workshop in the Swiss Jura mountains to one of the most important companies in the industry, TAG Heuer has published a massive book, called ‘TAG Heuer 150 Years’.
“History begins every morning,” says Jean-Christophe Bain, President and CEO of TAG Heuer, in the book’s introduction. “Recognized throughout the world for its luxury sports watches and pioneering work in chronographs, TAG Heuer watches epitomize prestige and performance, brilliantly fusing technology with design. TAG Heuer has revolutionized 150 years of watchmaking history through a constant pursuit of excellence and innovation, maintaining a strong link between the company of today and the people who have shaped its history.”




CARRERA CALIBRE 1887 CHRONOGRAPH


It’s only fitting that this year, TAG Heuer introduces two new chronographs. Long identified with auto racing and still active in many different sports, including Formula 1, golf and tennis through its ambassadors, TAG Heuer introduces the Calibre 1887. Clean and distinctive, this automatic chronograph is available in very classic combinations – silvered or black dial with alligator strap or steel bracelet, the Carrera Calibre 1887 chronograph is a welcome addition to the TAG Heuer collection.
The Silverstone chronograph is a tribute to TAG Heuer’s tradition of chronographs, named after the iconic racetrack in Great Britain (home to the British Grand Prix and Formula One). This watch was originally launched in 1969 featuring the Chronomatic Calibre 11 automatic movement (developed with Dubois Dépraz ; Breitling and Hamilton-BÜren), and it was the world’s first automatic chronograph with a micro rotor. To keep the same chronograph configuration of the original (pushers, counters, crown), TAG Heuer’s new Silverstone model uses the Calibre 11 with a Dubois Dépraz module. As a nod to the first model, this Silverstone uses the same case shape and the traditional HEUER logo, with the Silverstone name on the original blue or brown dial. This edition is limited to 3,000 pieces.




SILVERSTONE CHRONOGRAPH


Source: Europa Star April - May 2010 Magazine Issue