www.worldwatchweb.com - It would seem that history is shaped more by destiny than by chance. 225 years after opening its first watchmaking workshop in the French capital, Jaquet Droz inaugurated on September 9th 2010 its first Parisian boutique at 8, rue de la Paix.

Florence Ollivier (President of Swatch Group France) & Marc A. Hayek (President of Montres Jaquet Droz SA)

Characterized by sleek lines, a palette of black, enamel colors and gray as well as contrasting matte and glossy surfaces, this space occupying 198 m² reflects all of the Jaquet Droz design codes, also apparent in the new Haute Horlogerie workshop in Le Crêt du Locle, Switzerland.

Incorporated into the interior decoration, the curves of Jaquet Droz’s favorite number, 8, complement the pure lines of the boutique and its furnishings. This delicate balance brings movement and a sensuous quality to the sobriety of the architecture. It also illustrates, once again, the brand’s remarkable capacity to adapt to the tastes of each period traversed over the course of three centuries.

This journey through time started with founder Pierre Jaquet Droz, who was always fascinated by the City of Light. Paris, the historic capital of creation, occupies a very special place in the brand’s history. Entranced by its artistic richness, the master watchmaker visited it several times to present his most astonishing inventions. His attraction to the city prompted him to set up a workshop there in 1785. Early in the 21st century, Jaquet Droz launched the “Elegance Paris” Collection, entirely composed of timepieces influenced by the glamour and femininity of Parisian fashion.

Source: Jaquet Droz

www.jaquet-droz.com