Swatch’s new take on Valentine’s Day

January 2022

Swatch's new take on Valentine's Day

Three heart-inspired watches dial up the love factor for Valentine’s day.


he new Swatch Valentine’s Day collection celebrates love in all its forms and features bio-sourced materials.

Hearts can literally be worn on sleeves with all three new designs. The “Half <3 White” and “Half <3 Red” models are for couples who have two hearts that beat as one from love-at-first sighters and soulmates to best friends.

Love is full of highs and lows, and the calendar window on the “Love O’Clock” timepiece displays twelve different kinds of love vibes for the wearer to choose from.

The “Half <3 White New Gent” comes in bright red, while the “Half <3 Red New Gent” features an almost-all-white palette.

The case, glass and buckle on both watches are made from bio-sourced materials. Swatch extends its playful touch to the glow-in-the-dark hearts on the dials and the “In case of love, open the box” packaging.

Swatch's new take on Valentine's Day

Couples who purchase two Valentine’s Day watches can opt for the extra special “You are the minutes of my hours” case that displays the watches next to each other.

Love brings a whole load of mixed emotions. The “Love O’Clock Gent" displays twelve of them on the calendar wheel from heartache to love-struck, while the red heart illustrations pop against an all-white strap, dial, case and buckle.

Swatch's new take on Valentine's Day

Those looking to add a little extra love to their watch rotation can do so on 20 January 2022 when the Swatch Valentine’s Day collection releases in stores and online. A Swatch x You digital design with six different patterns is available in selected countries online from 21 January 2022.

Swatch's new take on Valentine's Day

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