worthy cause that deeply resonates with the Manufacture. Women’s empowerment is one of the main pillars of the Zenith Horiz-On initiative, driving many of the brand’s commitments and actions. For many years, Zenith has been working to raise awareness about breast cancer, an indiscriminate disease that affects one in every eight women and impacts countless lives around the world. Whether it’s via education and promoting the practice of screening or supporting organisations that are ceaselessly searching for a cure, Zenith’s support of Susan G. Komen® further solidifies its commitment to reaching more women and raising global awareness about breast cancer by offering access to education, hope and support.
Founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Susan’s life, Komen is committed to supporting those affected by breast cancer today, while tirelessly searching for tomorrow’s cures. Considered the world’s leading non-profit breast cancer organization, Susan G. Komen’s mission is to rid the world of the disease forever. Komen’s holistic approach has brought it to the forefront of the fight against the disease, supporting millions of people in the U.S. and across the world. The foundation advocates for patients, drives research breakthroughs, improves access to high-quality care, offers direct patient support and empowers people with trustworthy information. Zenith is committed to supporting Susan G. Komen over the coming years and looks forward to sharing the progress of this partnership built on hope.
On Zenith’s support for the foundation, CEO Julien Tornare shared: “Supporting the Susan G. Komen foundation, with its rapport and incredible impact, is a partnership of great significance for Zenith. The Chronomaster Original Pink will help fund impactful research and support for patients undergoing treatment, a cause we are proud and eager to be a part of over the coming years.”
Added Komen’s President and CEO Paula Schneider, “Zenith has been an incredible advocate and supporter for the breast cancer community for many years, and when two organizations come together under one shared mission, we can truly be unstoppable. With Zenith’s partnership, creating a world without breast cancer becomes a more achievable reality every day, and we’re beyond grateful for their support.”
In support of Susan G. Komen, Zenith is pleased to present the Chronomaster Original Pink, a special edition based on the seminal retro-inspired chronograph collection launched last year. Crafted in a unisex 38mm steel case and equipped with the latest generation of the El Primero automatic high-frequency chronograph calibre with 1/10th of a second measurement, the Chronomaster Original Pink Edition stands out with its striking metallic pink dial, honouring the colour globally associated with breast cancer awareness.
The special edition Chronomaster Original Pink is not a limited edition in the traditional numbered sense but will be limited in time. Available only during the annual international Breast Cancer Awareness Month campaign from October 1 to October 31, and exclusively from Zenith’s physical and online boutiques around the world, the Manufacture is doing its part to raise awareness and give back to this noble cause. 20% of the proceeds from the sale of the Chronomaster Original Pink will directly be donated to Susan G. Komen, supporting its efforts to make a positive impact on their community by allowing patients everywhere to live better, longer lives.
Beyond the special edition Chronomaster Original Pink, Zenith looks forward to supporting Susan G. Komen over the coming years, actively participating in fundraising events, charity auctions and other initiatives. On Sunday, October 2, Zenith will join the foundation during the 2022 Komen Greater NYC Race for the Cure, where the Manufacture will take on the role of timekeeper and will have its team members, clients and members of the press taking part in the race. Zenith also looks forward to hosting representatives from Susan G. Komen at Dreamhers events around the world. The brand’s unique platform which offers visionary, independent and inspirational women a space to share their voices and passions, will help grow awareness, share important information and promote good practices related to breast cancer. The next Dreamhers event will take place in Singapore later in the month of October.